11:11 is the number of masters, wishes, and magical moments. This is why it’s fitting that “Time Traveler,” the fourth single off Toronto-based alternative R&B singer Witch Prophet’s stellar debut effort, The Golden Octave, dropped exactly at 11:11. Filmed this spring in the artists’ former home in the city’s west end, Witch Prophet invites audiences to join her on a journey through space and time, alongside the equally captivating Lido Pimienta, and a cast of beautifully spellbinding women, children, and non-binary creatives.
“This song is an ode to one of my known past lives,” says Witch Prophet. “When I sing it, I remember the knowledge that I have carried with me throughout all of space and time. I remember to stand in my personal power. I remember that I am magic. My hope is that others who listen to the song and watch the video will also feel empowered.”
Directed by V.T. Nayani and produced by 43° North Productions Inc., an all womyn-led Toronto and Atlanta-based production company focused on centering stories from the margins, the visuals align the vision between Witch Prophet and Nayani. “It’s been a dream of mine to do a visual tribute to self-identified women and non-binary folks, especially Black, Indigenous, and other folks of colour. This video is a celebration of us, all of us, both in the past, our present, and of future generations,” says V.T. Nayani. “To have the capacity to work with artists whose art is firmly and unapologetically rooted in love for their communities – what an absolute blessing.”
Blessings, otherworldliness, empowerment, and a special kind of magic seem to be a few of the essential ingredients that helped breathe life into this video; that and, a supportive community of crew and cast willing to share space, time, energy and talent in support of Witch Prophet’s art. “Working on “Time Traveler” was one of the most collaborative experiences I’ve ever had on set.” says Nabil Shash, Director of Photography. “It was truly a pleasure to work with such a strong group of creative people who simply love what they do!”
As both the producer of the “Time Traveler” music video and the author of this article, I can attest to the magic that is created when a group of passionate people combine their creativity and skills, to produce something wonderful together. Half the fun happens off-camera: during set-up, breaks, tear-down -that’s when community is built, stories are shared, and a special kind of love is birthed and captured, in-part, on 4:04 minutes of film.