Over her past decade and change in the spotlight, Taylor Swift has existed largely as an apolitical figure; a persona she shed over this past weekend in a lengthy Instagram post pleading her fans and followers (all 112 million of them, to be exact) to register to vote. Though a long time coming, Swift’s influence seems to already be incredibly apparent over the short window since the posting, according to vote.org representatives.
In a statement to BuzzFeed, Kamari Guthrie, director of communications for vote.org, shared the inspiring fruit of T-Swift’s til-now-untapped political influence: In October, Tennessee, Swift’s voting state and the target of her message, has seen almost double the voter registrations than all of September did, with almost half of those voters registering in the 24 hours since Swift’s post. On a larger scale, Guthrie also shared that vote registration has spiked across the country, with his website noting 65,000 newly-registered voters in the same 24-hour window.
Also at the core of Taylor’s message was a condemnation of Tennessee’s Republican candidate, Marsha Blackburn, who’s anti-feminist, anti-LGBTQ agenda Swift says “appalls and terrifies me.” Swift’s newfound existence as a political force-of-nature may have its doubters – unsurprisingly mostly from the right side of things, licking their wounds from her anti-Republican message…
— Gov. Mike Huckabee (@GovMikeHuckabee) October 8, 2018
… But her statement – both for voting, and against Blackburn – seems to have mobilized her loud and proud fanbase, who shared online an eagerness to wield their political power:
— Amber Rizzi (@A_YoungFan2020) October 9, 2018
She reminded me to update my voter registration so I could vote! Changed counties a while back & kept forgetting to update. Can’t say she changed my mind on who to vote for but reminded me to do it period. Otherwise I probably would have forgotten again & not been able to vote.
— Lilly Cleveland (@OCNashGal) October 8, 2018
Given this immediately-apparent influence, we hope this isn’t the last we see of the singer’s political side, especially as November’s midterm elections creep closer and closer.