For a brief moment, the normally office-y decor of Shed Creative Agency was transformed into an 80s inspired neon dream filled with arcade cabinets and ultra limited Imagine Dragons swag.
“It’s an excuse to have all of the games that we personally enjoy at our fingertips,” joked drummer Daniel Platzman.
Inside the shop, fans could peruse a range of merchandise celebrating the upcoming release of ƎVOLVE, the Las Vegas quartet’s upcoming third album. But not just a store, the Arcade experience was just that—in addition to nabbing shirts and hats, and creating their own Imagine Dragons inspired GIFs, fans could try their luck on classic cabinets like iconic The Simpsons arcade game, Pac-Man and, through the magic of modern technology and custom cabinets, almost any other classic they could think of.
“If you look at the artwork, for “Believer,” it’s kind of in this digital, crazy universe. In some ways, having the arcade games there is thematic,” drummer Daniel Platzman told us. “But mostly it’s an excuse to have all of the games that we personally enjoy at our fingertips.”
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A fan goes for the high score!
The arcade was open all weekend for fans and curious passers-by to come check out.
© Riley Taylor, A.Side
Na-na-na-na-na-na-na-na PAC MAN!
The classics never go out of style.
© Riley Taylor, A.Side
Imagine Dragons - Believer
“If you look at the artwork, for Believer, it’s kind of this digital, crazy universe.” - Daniel Platzman, drums.
And you had better believe that the band was there!
On Saturday, after getting some time to themselves with the games, the band did what they do best (you know, other than the whole music thing…) and sat down for a meet and greet with some lucky fans, who braved sunshowers and the at times pummelling humidity to meet their favourite band.
Worth the wait? Worth the rain? These fans would say so!
All photos by Riley Taylor, A.Side