Music/News

See what Facebook can secretly reveal about your personality

A 2015 study found that fans of Waka Flocka Flame and Gucci Mane are the most extroverted; fans of MTV's The Hills are the least open.

March 22, 2018

Unless you’ve been living under a rock, it’s been impossible to ignore the controversy around Facebook for allowing access to Cambridge Analytica (the Richard Mercer-founded, Breitbart-affiliated consulting firm), access to user data for political motives. However, in the wake of increasing scrutiny around the way social media giants control and regulate user privacy, a study from 2015 conducted by Stanford University and Cambridge University’s Psychometrics Center has come to light.

According to a recent New York Times article, the 2015 study pulled from a Facebook app called myPersonality, ”a 100-question quiz developed by the Psychometrics Center that assessed a person’s openness, conscientiousness, extroversion, agreeableness and neuroticism.” The 70,000 participants that responded to the quiz gave the app access to not only their personal Facebook profiles, but all of their friends as well. Researchers were then able to study personality traits based solely on Facebook likes.

Now we know that not only did Cambridge Analytica approach the Psychometrics Center about using its models, but when the center declined, they built their own.  You can find the results of the 2016 study below which come with a bunch of surprising (and less surprising) insights. The New York Times summary of the findings can be found in full here.

MOST OPEN LEAST OPEN
Tom Waits musician Cheryl Cole musician
Salvador Dalí artist “The Hills” TV show
Björk musician Luke Bryan musician
“A Clockwork Orange” movie Adidas Football brand
Writing hobby Jason Aldean musician

MOST CONSCIENTIOUS LEAST CONSCIENTIOUS
Running hobby Bring Me the Horizon musician
“Private Practice” TV show Escape the Fate musician
Traveling hobby “Adventure Time” TV show
Cooking hobby Minecraft Game
Hiking hobby “The Skins” TV show

 

MOST EXTROVERTED LEAST EXTROVERTED
DJ Pauly D musician Anime
Michael Kors brand Nightwish musician
Waka Flocka Flame musician Manga
JWoww TV star Video Games hobby
Gucci Mane musician Drawing hobby

 

MOST AGREEABLE LEAST AGREEABLE
Casting Crowns musician Marilyn Manson musician
The Bible Rammstein musician
God Placebo musician
Rascal Flatts musician Judas Priest musician
Relient K musician “Californication” TV show

 

MOST NEUROTIC LEAST NEUROTIC
Placebo musician “SportsCenter” TV show
Escape the Fate musician ESPN TV network
Bring Me the Horizon musician Derrick Rose athlete
Marilyn Manson musician Miami Heat sports team
The Smiths musician Football sport

 

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