People often claim breakfast to be the most important meal of the day, but for many, hitting that sweet snooze button one more time can seem far more appealing in the moment than groggily preparing yourself a frittata. The good news is that you can now get all of the smell of breakfast and none of the nutritional value with a new hair-care line featuring a “Cheesy Shampoo” and “Wakin’ Bacon Conditioner” that can be bought together for $10 USD to give your locks just what they need to achieve that Egg McMuffin glow.
Look incredible, smell edible. Introducing our new Cheesy Shampoo & Wakin’ Bacon Conditioner, guaranteed to put a little sizzle into your morning routine. Available while supplies last at https://t.co/wWVSl7j3EP pic.twitter.com/fxLaflOvsx
— Einstein Bros. (@EinsteinBros) March 20, 2018
While the reports from the trenches are mixed — apparently the “Cheesy Shampoo” has an aroma more akin to that of buttered-popcorn Jelly Bellies (not a bad thing), with the conditioner’s notes pointing more toward “leftover cereal milk” than bacon (definitely a bad thing) – there’s no denying that this is still a huge step forward for every breakfast lover and Ron Swanson out there.
These products come not from Maybeline, L’Oreal, or Clairol, but rather “Einstein Bros. Bagels,” a stateside chain of breakfast restaurants based out of Colorado. And while this is the company’s first foray into finally giving the people what they want by infusing the scents of savoury breakfast items with hair products, the fact that the first run of this line has already sold out means that a sausage-scented styling wax or Hollandaise holding spray may not be too far off.