Music/News

Cardi B filed a trademark for “okurrr” and “Drag Race” fans are not happy

RuPaul’s Drag Rac contestant Laganja Estranja has questions: “POOR ME! Another one of my word candies has been stolen!!”

March 22, 2019

Not content to stop at topping both festival bills and pop charts in kind, Cardi B continues to prove that she’s the mother of Culture in more than just a literal sense. Reports this week note that the Bronx rapper has filed for a trademark on the iconic “okurrr” catchphrase—though the news has left some wondering just how much ownership over the word Cardi has a right to.

According to online records, Washpoppin Inc.— the line of cosmetic products owned by Cardi B—has filed for a trademark on the absurd affirmation that Urban Dictionary defines as “a word used by mostly drag queens or Cardi B,” further instructing that “the correct way to say this word is with rolled r’s.” Most recently, the term was the centerpiece of a Pepsi Super Bowl commercial featuring Cardi:

About those drag culture connections, though. While the Kardashians were dropping okurrrs several years back, those with knowledge of the slang’s drag origins are taking issue with Cardi’s lifting – and prospective monetization – of the term as her own:

“Okurrr” was first used by RuPaul’s Drag Race season 6 contestant Laganja Estranja, who initially lamented her word’s addition to the Kimoji app back in 2016 by tweeting “POOR ME! Another one of my word candies has been stolen!!”

The trademark filings indicate that the rapper seeks use the phrase to plaster her brand across a whole slew of Cardi-fied commodities, including everything from “paper goods, namely paper cups and posters” to “ t-shirts, sweatshirts, hooded sweatshirts, pants, shorts, jackets, footwear, headgear, namely hats and caps, blouses, bodysuits, dresses, jumpsuits, leggings, shirts, sweaters and undergarments.”

Despite the questionable motives behind the prospective expansion to her empire, Cardi B, the Kardashians, nor Estranja have yet to comment on the connection.

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