The Supreme logo continues to prove that it’s among some of the most valuable iconography in streetwear, with its mere presence holding the ability to increase greatly the price of hoodies, shoes, and now… Daily newspapers?
The New York Post hit newsstands this morning featuring a Supreme-ified cover; the branding part of a paid wraparound campaign that coincides with the release of the fashion empire’s 2018 Fall/Winter collection, out this week. Weekday issues of the newspaper usually retail for $1 USD – but copies of today’s edition are already resurfacing online on sites such as eBay for as much as $250. Unfortunately, for those who want to join in on the reselling fun, reports indicate newsstands to already be sold out of copies across the New York City area.
Post CEO Jesse Angelo welcomed the sneaker-fication of his paper with open arms, admitting that since “Supreme is such a cool brand and we have so much affinity, to the design kinship of the logos, to being bold, and never shy, and New York-based,” he was already convinced “that this would be a collector’s item.”
In addition to eBay, those lucky enough to cop today’s edition have entered a social media frenzy trying to hawk it over Twitter by way of open DMs:
SUPREME NEW YORK POST NEWSPAPERS $15 DISCOUNT FOR MULTIPLE WILL HAVE IN HAND IN A HOUR! RANDOM RT GETS A COPY FOR FREE! pic.twitter.com/B4c2XYa4ZL
— Wally D (@poppinkicks1) August 13, 2018
Supreme New York Post
Cheaper if you take more than 1
5 Random RT’s get 1 Copy each for free! pic.twitter.com/GBPG6Obduq
— DOOMSTARKS (@doomstarks_) August 13, 2018
Supreme’s new collection also apparently contains branded ladders, toy cars, and throat lozenges – meaning that the resell market is about it get even weirder.