Music/News

Cher and Future did a duet for the Gap and we can’t get over it

September 13, 2017

But what we really need from them is a full album.

In an effort to blend the iconic old guard with its 808-laden new one, the final instalment of Gap’s newest “Meet Me in the Gap” campaign features a cover of Sly and the Family Stone’s “Everyday People” by Cher and Future. Yes, this is real, and happening, and obviously incredible.

In a lot of ways the pairing could not be more perfect — they both share some of the more serious cheekbones in the industry and have the same kind of perfectly auto-tuned pipes.

But Cher and Future aren’t the only big names in the commercial. The TV spot was directed by Director X, whose James Turrell-inspired visuals have made an appearance on nearly every breakout video from the last two decades, like Sean Paul’s sizzling video for “Temperature” or this casual classic:

It’s also not the first time Future’s world has intersected with Gap’s. Earlier this year, Future and Ciara’s son, Zahir Future, was the feature model in an adorable Gap ad.

What we really need is an original song by them (and maybe a residency in Las Vegas while they’re at it).

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