Culture

Upcoming app makes everything look like the “Take On Me” video

July 27, 2017

App developers have an A-ha moment.

It’s pretty rare for a song to be both an enduring classic in its own right, as well as generating an innovative music video that’s still a reference point three decades later, but that’s exactly the case with “Take On Me,” the first single from A-ha’s debut album Hunting High and Low. The famous video, in which an unsuspecting woman is literally drawn into an animated illustrated world, took a gruelling 16 weeks of rotoscoping work to accomplish, and remains a landmark work in the world of visual effects. Now, though, anyone can take it on themselves to transport themselves and their homes into the hand-drawn fantasy land, because there’s (going to be) an app for that.

The app isn’t yet publicly available, but developer Trixi Studios has unleashed a proof-of-concept video for the augmented-reality app, which was aided by Apple’s new ARKit update that gives devs an easier way to integrate AR functionality into their software. There’s no release date for the app as of yet, but you can take a look at their work below:

Compare/contrast with the original below:

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