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A.Side is a multi-platform brand that sparks music and pop culture conversations through a digital publishing platform, social media channels, and a national television network.
Our core audience is open-minded and relentlessly positive. With a favourite playlist that is naturally genre agnostic, they are highly engaged and socially active as they build to define their own path in life. They are forever poptimists.
Together with our partners at Shed Creative Agency, A.Side works with brands to develop campaigns that speak authentically to this core audience. Driven by a shared passion for music and entertainment, and with 20+ years of media experience and fan engagement, A.Side is uniquely positioned to bring live experiences and content integrations to life for brands across all platforms.